Walmart & Feeding America Launch "Fight Hunger, Spark Change" Campaign

• April 17, 2018
• Staff

(April 10, 2018) ­–She or he may be a distant relative or your next door neighbor, but chances are you know one of the estimated 91,000 individuals who struggle with food insecurity at some point during the year. From April 2 through April 30, El Paso residents can make a real difference in the lives of local families.

Walmart, Feeding America and El Pasoans Fighting Hunger Food Bank kicked off the fifth annual nationwide “Fight Hunger. Spark Change.” campaign online and in stores. Walmart and Feeding America are doubling their meal goal to help secure at least 200 million meals, increasing supplier participation to 14, and introducing the Walmart Credit Card as a new way for customers to get involved in the campaign. In another first, Walmart is uniting with social networking site, Nextdoor, to drive conversations in local communities across the nation on ways they can combat hunger.

Now through April 30, Walmart is offering four ways that customers can get involved and fight hunger online, in-store and through social sharing to help secure meals for local food banks, including El Pasoans Fighting Hunger. Visit Walmart.com/fighthunger for further details. Here are the ways customers can participate in the fight against hunger.

• Donate money to your local Feeding America food bank at participating Walmart stores in the U.S. and Puerto Rico. Donations can be made at the register to El Pasoans Fighting Hunger in increments of $1, $2, $5 or an amount chosen by the customer. Donating is also an option at the self-checkout (Scan and Go) register. When customers click “Finish & Pay” on totals over $10, it will trigger the prompt with details on donating.
• Make an online act of support: For every traceable post of campaign content with #FightHunger on Instagram and for every traceable share or retweet on Facebook and Twitter of campaign content, Walmart will donate $10.00 to Feeding America and for every click on the support button on the program website, Walmart will donate $1.00 to Feeding America, up to $1.5 million.
• Use the Walmart Credit Card: Synchrony Bank will donate the monetary equivalent of one meal ($0.10) for each Walmart Credit Card transaction made at Walmart stores and on Walmart.com during the campaign, up to $750,000.