Mattress Firm and iHeart Media will host the first ever radiothon for El Pasoans Fighting Hunger Food Bank on Friday, March 2.
The all-day radio event will air on 96.3 KHEY Country, Sunny 99.9, Power 102.1, Hot 93.5, NewsRadio 690, and Fox Sports 1380. The radiothon is designed to bring awareness to the food insecure individuals in El Paso, Culberson and Hudspeth Counties that the Food Bank serves through the 120 community partners. The idea of the radiothon came from Dan Longoria, President of Mattress Firm. “Over 91,000 people in El Paso don’t have enough food to eat so I wanted to do something about this," Longoria said.
In addition, the radiothon will encourage members in these communities to donate $20 per month to the Food Bank by calling 915-298-0353 or visiting www.elpasoansfightinghunger.org. Those who sign up to donate $20 a month will receive a t-shirt that says “This meal is on me”. Just $20 a month will provide up to 140 meals for elderly, veterans, children and families who don’t know where their next meal will come from.
Listeners can call in to donate and have a chance to win any of the following prizes every hour: Neon Desert Music Festival tickets, Texas Country Music Festival tickets, Monster Jam tickets, and gift cards to Albertson’s and Foliage Salon & Spa.